MCL Categories
Social Media
Ads
Social Media Ads
| Theme | : | OPEN |
|---|---|---|
| Format | : | |
| Size | : | 5MB |
| Description | : | Format & Requirements Media Type: Still Image Only Sizes to Submit (Mandatory Both): Square 1:1 (1080×1080 px) Vertical 9:16 (1080×1920 px) Platform Focus: Instagram / Facebook / LinkedIn Style Allowed: Photography + Graphics Illustration Digital Art Poster Typographic Design Language: English or Minimal Text Visual Communication What Students Must Include in Ad Strong Visual / Key Graphic Clear Brand/Product/Event Message Smart Headline Logo / Brand Name (Only Fictional and Brand Name allowed) Call-To-Action (Book Now, Visit, Try Today, etc.) Rules Original work only (no copyright images unless licensed) Avoid political, religious, sensitive or explicit content Positive, meaningful & professional tone Students can use Ai Students can choose ONLY ONE topic from below Topic 1 — New Food Brand / Restaurant Launch Topic 2 — Music / Cultural Festival Promotion Topic 3 — Fitness / Lifestyle Product Campaign Topic 4 — Tech / Gadget / Startup Promotion |
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Poster
Design
Poster Design
| Theme | : |
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|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | The main function of a poster is to capture a moving audience with a message. When designing a poster, plan its design carefully. You will have a short amount of time to attract and hold your readers attention. Think about the one aspect of the information that must convey the message and plan your design around that. After you determine the most important information, think about the imagery that will best convey your message visually. Keep all source and working files ready at your end for the viewing of the Jury members at any given point of time. Students may use AI to generate images or visual elements. However, posters generated entirely through AI prompts and submitted directly will not be accepted. The final submission must show original composition, layout, and design decisions created by the student using AI-generated elements. |
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Advertisement Design
Advertisement Design
| Theme | : | Open |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | Advertisements design not only look visually appealing but also effectively convey the intended message and prompt the desired response from the audience. In this category your submission can contain a combination of different deliverables multiple forms such as Billboards, Hoarding's, Newspaper, Standee etc., Keep all source and working files ready at your end for the viewing of the Jury members at any given point of time. AI generated images can be used as reference only with due courtesy.But AI art will not be accepted as a submission and will be disqualified. |
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UI
Design
UI Design
| Format | : | .JPG |
|---|---|---|
| Size | : | 5MB |
| Description | : | User Interface (UI) Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. examples of Dashboard, APP, Software, Game Levels, Website etc., |
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Art and
Craft Works
Art and Craft Works
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | Craft or craftwork can be a pastime or profession that requires certain skills. In other words, craftwork refers to creating any object, whether useful or decorative, completely by hand or with the use of simple tools. Knitting, quilting, paper craft,clay modeling and toy making are some examples of this category. Craftwork can be categorized into junk art, paper craft, jewellery making, handicrafts, fashion craft, and so on. If you are one of those who have a passion for craft, then this is the right place to unleash your creativity. Send us a photograph of your craftwork to participate. |
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30 Sec
Video
30 Sec Video
| Theme | : | OPEN |
|---|---|---|
| Format | : | .MP4 |
| Size | : | 10MB |
| Description | : | Videos in this category should focus on creating any type of creative video content that showcases strong visual storytelling, technical skills, and artistic expression. Students can use any combination of visual mediums to bring their concept to life.
Allowed Content Types
Participants may create videos in any of the following forms: Live Action + VFX Shot Motion Graphics / Infographics Video 3D Animation / Product Visualization / Character Animation Character Performance or Acting Animation Unreal Engine Cinematic Shot / Virtual Production Experimental Animation Stop Motion Clay Animation Cut-Out Animation Mixed Media AI Motion Comic / Comic-to-Video Stylization Architectural Walkthrough / Environment Walkthrough Creative Concept Film / Short Visual Story Duration: bit win 30 to 60 seconds Format: HD (minimum 1080p preferred) |
| Sample Video | : |
Matte
Painting
Matte Painting
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | A matte painting is a painted representation of a landscape, set, or distant location that allows filmmakers to create the illusion of an environment that is non-existent in real life or would otherwise be too expensive or impossible to build or visit. Historically, matte painters and film technicians have used various techniques to combine a matte-painted image with live-action/3D animation film footage. At its best, depending on the skill levels of the artists and technicians, the effect is "seamless" and creates environments that would otherwise be impossible to film. Keep all source and working files ready at your end for the viewing of the Jury members at any given point of time. AI generated images can be used as reference only with due courtesy.But AI art will not be accepted as a submission and will be disqualified. A good matte painting reflects the following qualities of an artist: 1.A good solid understanding of Light and Exposure 2.Painting in a photographic style 3. A good understanding of Perspective (strong focal point) 4. Creating depth with use of weather elements and depth of field 5. Understanding of Framing and Composition 6. Color (for matching plate) |
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Digital Painting & Concept Art
Digital Painting & Concept Art
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | Digital painting is an art form in which traditional painting techniques such as watercolour, oils, ink and wash, gouache etc. are applied using digital tools by means of a Painting software. These graphics programs offer a virtual canvas and paint and different types of brushes, colours, and other supplies. The artist uses painting techniques to create the digital painting directly on the computer. All digital painting programs try to mimic the use of physical media through various brushes and paint effects. Digital painting thrives mostly in production art. Digital painting software such as Adobe Photoshop and many others, gives an artist's a similar environment to a physical painter: a canvas, painting tools, mixing palettes, and a multitude of Color options. Digital Paintings can also be used to create concept arts. Concept art is a form of visual art used to convey an idea for use in films, video games, animation, comic books, television shows, or other media before it is put into the final product. Concept art usually refers to world-building artwork used to inspire the development of media products, and is not the same as visual development art, though they are often confused. Emphasis should be given to Traditional painting techniques. Keep all source and working files ready at your end for the viewing of the Jury members at any given point of time. AI generated images can be used as reference only with due courtesy.But AI art will not be accepted as a submission and will be disqualified. |
| Sample Image | : | .jpg) |
AI
Comic book
Gen Ai Comic Book
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | Participant working only in English language need to submit only 1 PDF (10MB Max). 10-to-12-page max |
| Description | : |
Artists can use AI to design characters, create backgrounds, and build page layouts faster. It can also help with repetitive work like inking and coloring. Writers can use AI to generate story ideas, dialogues, and plot outlines through prompts. AI can even help improve storytelling by supporting panel placement, pacing, and overall flow. With AI, creators can focus more on creativity and storytelling, while AI helps handle technical and time-consuming tasks. Comic Content Guidelines Your comic should: Tell a clear story Have consistent characters Maintain visual continuity (style should stay same) Use clear and readable dialogues |
Photography
Photography
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | Photographs are amazing. Photographs evoke the essence of places we have not been, we perhaps will not return to, and should never forget. Photographs "become" through making choices, and great photographs become through making right choices. Right choices are the direct result of the knowledge of the photographer. Great photographs are NOT, however, strictly the result of owning fancy equipment. Anyone using most any camera can take an incredible photograph. Suggested Photography Idea: Candid, Product, fashion shoot, food, landscape, travel, Architecture, portrait photography, wading shoot . Consider the overall framing composition and lighting. |
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Vertical
short Reels
Vertical short Reels
| Theme | : | OPEN |
|---|---|---|
| Brand | : | MAAC |
| Format | : | .MP4 |
| Size | : | 5MB |
| Description | : | The vertical reel itself is a MAAC advertisement, Students must use Real Shoot + CGI integration.
MAAC Vertical 3D Advertising Reel –Guidelines
Objective Create a Vertical Social Media Reel Advertisement for MAAC that showcases: The power of 3D Advertising The idea of Vertical Video innovation The capability of MAAC students Integration of Real Shoot + CGI / VFX The reel should feel like a professional MAAC promotional ad. Immerse your audience in a visually stunning experience that goes beyond the ordinary. Capture attention seamlessly as your message unfolds in a dynamic and engaging 3D space, optimized for vertical viewing. the power of real shoot combined with CGI and VFX to create immersive brand storytelling. Stand out on social media with this innovative approach, where creativity gains depth and dimension. Don’t just advertise — captivate. Technical Requirements Format: Vertical Reel Aspect Ratio: 9:16 Duration: 20–30 seconds Platform Focus: Instagram Reels / Facebook Reels / YouTube Shorts |
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Sketching & Illustration
Sketching & Illustration
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | Sketches are freehand drawings that are created using pencils, charcoals primarily. These are rough drawings representing the chief features of an object, character or scene and often made as a preliminary study. A sketch can also develop an idea for later use, or it might be used as a quick way of graphically demonstrating an image, idea, or principle. An illustration is a decoration, interpretation, or visual explanation of a text, concept, or process, designed for integration in print and digitally published media like illustration for Children’s books, novels, comics, and graphic novels. Sketches and illustrations can be highly detail oriented. Either Traditional or Digital mediums can be used to for the creation of Sketches or Illustrations. For Traditional medium one can use Graphite, pencil, charcoal or pastel. It may also apply to drawings executed in pen and ink, ballpoint pen, marker pen, ink and wash, brush pens etc. For Digital medium one can use Photoshop or any other Digital art software but the final output should either be a sketch or an Illustration.Keep all source and working files ready at your end for the viewing of the Jury members at any given point of time. AI generated images can be used as reference only with due courtesy. But AI art will not be accepted as a submission and will be disqualified. |
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MAAC
Got Talent
MAAC's Got Talent
| Theme | : | OPEN |
|---|---|---|
| Format | : | .MP4 |
| Size | : | 10MB |
| Description | : |
Showcase any TALENT that you have
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Character
Modeling
Character Modeling
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : | High Quality Render Image of 3d character of any genre i.e. Photorealistic, Stylized, Toon, Low poly Gameplay or High poly Digital sculpt can be submitted. AI generated images can be used as reference with due courtesy.But AI art will not be accepted as a submission. Asset Project folder with WIP files should be maintained and produced when asked by the Jury if artwork is nominated for awards. |
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Props & Environment Modeling
Props & Environment Modeling
| Theme | : | OPEN |
|---|---|---|
| Format | : | .JPG |
| Size | : | 5MB |
| Description | : |
High Quality Render Image of 3d Props and Environments of any genre i.e. Photorealistic, Stylized, Toon, Gaming Props,Gaming Environments or Architectural Pre-Visualization can be submitted. AI generated images can be used as reference with due courtesy.But AI art will not be accepted as a submission. Asset Project folder with WIP files should be maintained and produced when asked by the Jury if artwork is nominated for awards. |
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